About Us

 

Hi all!
This is Ayushi Sachdeva, founder of INKURV and this section of the website is written by myself. I am not a copywriter neither I had hired anyone to write “About us” because no one know us better than us and our customers!
Please excuse any errors in the text and focus on the emotions while I tell my story to you.

 

I passed out of college in 2014 and grabbed a decent job in an IT company through college placement.

2 years of job in Hyderabad and Pune and then I was stagnant in my carrier. I wanted something new, I wanted to work for myself and then I quit my job in 2016 and came back to Delhi.

 

I come from a business family and all my mama, chacha, tayas, fufas, jijas are into business. So you know, it runs in the family.

 

Long story short- I worked under my father’s company for an year and then founded “House of INKURV” in 2017 as an independent venture with my very own savings of 5 lakh rupees.

I thought- in the worst case scenario, If at all my business won’t succeed, I will find a job again. But I have to try before I die :D

 

This all could happen because my family is very supportive and I had no bills to pay, no responsibilities at home. I am very privileged, you see. No sob story here.

 

My Biggest inspiration came from my Dadu- whom I never met as he left for his heavenly abode 2 months before I was even born. My Badi mumma (dadi) used to tell stories about him about how he was strict as well as Charitable. He loved kids. He was very social and impactful. All was going well until after a few years, his business wasn’t doing well and then in 1992, he died of heart attack because he was tensed and in debt of 17 lakh rupees.

 

The business was- Manufacturing Bras. Yes, this lingerie business dates back to 1956.

 

Now I am here- Granddaughter of Late Shri Raj Kumar Sachdeva. (writing this with tears rolling down my eyes)

 

To make an Impact, Women to women.

 

I wanted to bring in a women’s perspective to the lingerie business. I want to be that comfort space for all my girls and women out there.
I want to be that friend, whom you can come and share anything related to your bras, your ever-changing bodies, your size, your insecurities or anything!

 

We (my lovely team and I) bring you beautiful bras that snugly fit you like a second skin! It is 100% made in India using fabrics that are specialized for supporting heavy busts and suitable for Indian weather.

 

Looking forward to connect with you!

With Love and Hope,

Ayushi

ayushi@inkurv.com